Big Pharma’s Invisible Hands

Monday, 1 April 2019 - 4:00 pm to 5:30 pm
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Contact person: 
Rafael Dezordi
Registration required: 
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Please register using our Eventbrite website.

Cost to attend: 
Free of charge
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The ISSP is delighted to invite you to the Talk with Ptofessor Sergio Sismondo from Queen's University.

Hidden from public view, many invisible hands of the pharmaceutical industry channel streams of drug information and knowledge from contract research organizations (that extract data from experimental bodies) to publication planners (who produce ghostwritten medical journal articles) to key opinion leaders (who are sent out to educate physicians about drugs), and onward. This presentation introduces some of these activities, which are elements of ‘assemblage marketing’ — the construction of markets by shaping a wide variety of elements to fit together and subtly constrain each other.

Opening Remarks

Dr. Monica Gattinger, Faculty of Social Sciences (Director, ISSP, University of Ottawa)

Session Chair and Moderator

Dr. Kelly Bronson, Assistant Professor, Faculty of Social Sciences (Core Member, ISSP, University of Ottawa)

Keynote speaker

Dr. Sergio Sismondo, Philosophy Department, Queen's University

Refreshments will be served at 4:00 PM. The event starts at 4:30 PM.